Story

Over the last decade, I have been mostly involved with social media and media content creation. Many times, I choose my greatest passion, design, and its "unwritten" mathematical rules as a perspective for seeing the world. With my knowledge of the advertising triangle, I believe I can see things differently. In the last few years, I have upgraded my knowledge as a media company manager and as the executive editor of City Magazine Slovenia. I am interested in new challenges and new areas of expertise. That is why recently I have been thoroughly studying and researching the field of influencer marketing. I am particularly interested in its "mechanics", the actual impact on the media landscape. With this aim, I have dedicated myself to creating video content as an influencer. I believe that practice and experimentation are a prerequisite for a deeper understanding of the dynamics of each business. I can confirm that it is only through your own experience that you can create in-depth added value for clients. You are able to understand the business. 

 

I started making video content at the end of 2017 and quickly reached an enviable viewership. My vlogs have an average of over 40,000 views and over 400 interactions. I am also proud of the fact that I have strong support on all platforms, and I would particularly highlight LinkedIn, where I have more than 15,000 connections. I skilfully interweave posts with my media channels to multiply their reach. This way, I am creating a unique hybrid system between my role as City Magazine's executive editor and online personality. I do it in my own unique way.

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Achievements & awards: 
 

- print design: (2017, 2019 - templates for page breaks - City Magazine Slovenia + Serbia); print design awards: Magdalena, Golden Drum; 

- digital design: (2013 - City Magazine Slovenia, Serbia), GenSpot.com and more than 100 commercial projects for companies in Slovenia and abroad; design awards: Izidor, Netko, PC-Press Award; 

- writing: more than 3,000 posts in various media.